I’m loving all the hand-scribbled CD-R promos I’m receiving at the moment. And no, I’m not being sarcastic. They speak volumes about the state of the music industry and the financial implications of life on the peripheries of the music industry. Artists need PR to gain exposure, but PR costs and ultimately, unless you’re Robbie Williams or Katy Perry, the chances are that even if you’re famous, you’re not rich. It’s sort of fitting in the context of this single release from Paolo Morena.
On the one hand, ‘Treasure in the Trash’ is an obvious, overblown song that pulls so hard on the heartstrings it’s hard not to feel cynical about the U2 meets Radiohead meets acoustic Muse.
On the other, it’s an impassioned and uplifting three-and-a-half minutes of soaring vocals, layered up with strings and brimming with spirit. The world is too cynical already, and there’s joy to be derived from embracing the positivity of ‘Treasure in the Trash’.