According to the press release, ‘the album is everything that you would expect of The Birthday Massacre, and so much more’. Having never heard of The Birthday Massacre, I had no expectations whatsoever. Given that the album, part-funded via Pledgemusic, reached its target within 24 hours suggests a lot of people have not only heard of, but like the band. Still, no-one can accuse me of prejudice here.
It’s electropop, undeniably. But this is glacial, gothic electropop; dark, brooding, cold and cinematic, and not your bouncy indie retro 80s revivalist electropop.
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‘Destroyer’ owes more to NIN and the Wax Trax! school of technoindustrial than it does to anything else, and elsewhere, ‘The Other Side’ is a shade Evancesscence. Contrasting with much of the album’s tone, ‘Oceania’ is rather lightweight, an uplifting disco track that borders on the euphoric. Well, at least it’s not all doom and gloom.
The Birthday Massacre Online
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