Talented young contenders THE CHECKS have already been polarising opinion around W&H Towers. Usually a good sign in the long run, although new single 'What You Heard' is still liable to have the naysayers wagging their fingers such is its' adherence to ye olde classic rock tradition.
Not that 'What You Heard' doesn't have its' upside, mind. For starters it yells itself to life with one of THE great, tonsil-scouring rock'n'roll screams (not quite 'Won't Get Fooled Again', but getting there) and employs a riff that ticks boxes marked 'bouncy' and 'incisive', even if it does lean as much towards Bad Company as Kings Of Leon. Most quixotically of all, it was actually produced by Ian Broudie, the man responsible for The Lightning Seeds' neat pop hits. Er, go figure, basically.
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Still, with cymbals spraying all over the shop and a properly plotted guitar solo with begnning, middle AND end it's a strutter of enough repute to lead you by the nose towards the forthcoming album where I can tell you in advance better things are housed. Hold out for that - it'll be worth your while. Honest.
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