In times past, the idea of a slick, electro-pop outfit having a Kerrang! Best Newcomer award bestowed upon them would have been about as likely as an East Berliner tapping a border guard on the shoulder and requesting unhindered passage over The Wall. Yet during 2008, GO: AUDIO were indeed the recipients of such an award from the former last bastion of all things Metal. It's a mixed up, muddled up, shook up world these days and no mistake.
Still, 'Drive To The City' soon shows why Go:Audio's commercial potential is being embraced by the wider populace. With its' classic, Italo-house keyboard motif and strong whiff of Stock-Aitken-Waterman circa 1988, it's a record that gives left-field awkwardness short shrift.
To be fair, by the time the song opens out and the expansive, anthemic chorus comes dripping honey, more critically-acceptable comparisons like The Killers and the slicker end of Pulp's output are springing to mind and while 'Drive To The City' is too derivative to really make a case for Go: Audio, it's the sort of thing that will come blasting out of FM stations in hairdressers salons up and down the land and will probably get them to the next rung on the ladder.
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Not really this writer's cup of iced belladonna, then, but it's unlikely his dissenting voice will stop its' passage up what counts for the charts these days.
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